Many services have aspects that consumers may never be able to evaluate, even years after the purchase and consumption of the service. These attributes are called
A) search qualities.
B) performance attributes.
C) experience qualities.
D) immeasurable attributes.
E) credence qualities.

Question

Quizplus · Accepted Answer

Credence qualities are aspects of a service that are difficult or impossible for the consumer to evaluate even after the service has been consumed. These may include things like the qualifications of service providers, the safety of a particular procedure, or the environmental impact of a service. Consumers must rely on the reputation of the service provider and other external sources of information to make judgments about these attributes.

Many Services Have Aspects That Consumers May Never Be Able