A small private college in Tennessee paid a large sum of money to a marketing firm to study the college's current marketing strategy and help develop new strategies for attracting students. The college is having a difficult time evaluating the effectiveness of the marketing firm's work because this type of service has many

Question

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Credence qualities refer to aspects of a service that are difficult to evaluate even after purchase and consumption, which applies to the scenario where the college cannot easily assess the effectiveness of the marketing firm's strategies.

A Small Private College in Tennessee Paid a Large Sum