
An important difference between for-profit and nonprofit marketing is that
A) there is no exchange in nonprofit marketing because the nonprofit organization receives something of value but does not give anything of value.
B) marketing exists only in the for-profit organization.
C) the goals of the nonprofit organization differ from the goals of the for-profit organization.
D) a target market need not be determined in the nonprofit marketing scheme.
E) there is no price in the marketing mix of the nonprofit organization.
Correct Answer:
Verified
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