Which of the following is similar for both for-profit and nonprofit marketing?
A) Emphasis on profit as a motive
B) Ability to use effective marketing activities
C) Concern for the entry of competitors into the field
D) Complexity of the typical distribution channels
E) Definition of target markets

Question

Quizplus · Accepted Answer

Both for-profit and nonprofit organizations use marketing activities to achieve their respective goals. Nonprofits use marketing to increase awareness, donations and participation, while for-profits use marketing to increase sales and profitability. Both types of organizations must choose effective marketing tactics to achieve their goals.

Answer: E 
 Both for-profit and nonprofit organizations define target markets for their products or services. For-profit organizations aim to target customers who are likely to buy their products and generate revenue, while nonprofit organizations aim to target individuals or organizations who support their cause and are likely to donate or volunteer. In both cases, target market definition plays a crucial role in the success of marketing efforts.

Which of the Following Is Similar for Both For-Profit and Nonprofit