Distribution of services is often more direct, even if the customer must go to the service provider's facilities.

Question

Quizplus · Accepted Answer

This statement is true. When it comes to services, the provider often requires the customer to go to their facilities to receive the service directly, such as going to a doctor's office, salon, or restaurant. This is known as direct distribution, as opposed to indirect distribution where a product is sold through multiple intermediaries before reaching the customer.

Distribution of Services Is Often More Direct, Even If the Customer