Using promotional efforts that encourage the trial use of some services can be an effective way for customers to assess the quality of the offered service.

Question

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Offering promotions that allow customers to try a service for free or at a discounted rate can help them evaluate the quality of the service without fully committing to it. This can ultimately lead to increased customer satisfaction and loyalty, as they are more likely to continue using a service they have already had a positive experience with.

Using Promotional Efforts That Encourage the Trial Use of Some