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Organizational Buyers Are Especially Partial to Direct Marketing Channels When

Question 52

Multiple Choice
Organizational buyers are especially partial to direct marketing channels when

Organizational buyers are especially partial to direct marketing channels when


A) they buy cheap materials in large quantities.
B) they try a new product for the first time.
C) they are filling an order for a very important customer.
D) a modified rebuy type of decision is involved.
E) expensive and/or complex equipment is involved.

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