Goodyear allows companies like Sears and Discount Tire to distribute and discount its tires. This action significantly increases the possibility of channel ____ with independent Goodyear dealers.

Question

Quizplus · Accepted Answer

Allowing multiple distributors to sell the same product can lead to competition among channels, potentially causing disagreements or disputes, hence channel conflict.

Goodyear Allows Companies Like Sears and Discount Tire to Distribute