Suppose that Jackson Distributing has been told that it cannot carry the beers made by Anheuser-Busch because it also carries the products of the competitor, Miller Brewing. Jackson is then told that it must drop the Miller brands in order to carry the Anheuser-Busch products. If this were true, Anheuser-Busch would be engaging in which of the following channel management practices?
A) Exclusive dealing
B) Multichannel distribution
C) Tying contacts
D) Refusal to deal
E) Restricted sales territories

Question

Quizplus · Accepted Answer

Exclusive dealing occurs when a supplier restricts a distributor or retailer to carry only its products and not those of competitors. In this scenario, Anheuser-Busch is requiring Jackson Distributing to not carry Miller Brewing's products, which is a form of exclusive dealing.

Suppose That Jackson Distributing Has Been Told That It Cannot