You are meeting with the new CEO of your company to discuss marketing channel strategies. You are delighted to learn that the CEO actually understands the importance of marketing channels in a firm's sales success. The CEO tells you that his primary concern is that the chosen marketing channel facilitates the firm's ability to make products available when customers want them, and in locations where they want them. He leaves it to you to decide on the appropriate marketing channel. Given his primary concern you should make sure the channel you choose is capable of creating lots of
A) time and possession utility.
B) place and feature utility.
C) time and place utility.
D) form and possession utility.
E) feature and time utility.

Question

Quizplus · Accepted Answer

The CEO's primary concern is the availability of the products in the desired time and location for customers. Time utility refers to the ability of the marketing channel to make products available at the time when customers want them, and place utility refers to the ability to make products available in the locations where customers want them. Therefore, the best choice would be a marketing channel that creates time and place utility.

You Are Meeting with the New CEO of Your Company