Your firm is launching a new product that everyone believes is going to be a blockbuster. Everyone is geared up to make this product launch the most successful in the firm's history. Your boss instructs you to make sure the product gets the highest intensity of market coverage the firm can support. To achieve this, you will implement which of the following distribution strategies?

Question

Quizplus · Accepted Answer

Intensive distribution is the strategy of making the product available at as many outlets as possible to maximize market coverage. This is the best choice for ensuring that the new product launch receives the highest intensity of market coverage. It involves saturating the market with the product through widespread distribution channels such as supermarkets, convenience stores, and online marketplaces. This strategy is suitable for products that have a mass appeal and require maximum exposure. The other distribution strategies such as Selective, Exclusive or Progressive distribution may limit market coverage and not be appropriate for a product launch that is expected to be a blockbuster.

Your Firm Is Launching a New Product That Everyone Believes