Kristy orders a dress from JCPenney, straight from its catalog. Nancy goes to JCPenney to purchase the same dress. Kristy is using a _____________ marketing channel, and Nancy is using a ____________ marketing channel.

Question

Quizplus · Accepted Answer

Kristy is purchasing directly from the producer (JCPenney) through its catalog, which makes her purchase a direct or producer-to-consumer marketing channel. Nancy, on the other hand, is purchasing the dress from a retailer, JCPenney, who has bought it from the producer. This makes her purchase an indirect or producer-to-retailer-to-consumer marketing channel. Therefore, option D is the correct answer.

Kristy Orders a Dress from JCPenney, Straight from Its Catalog