Janice is a shoe designer. She developed a new type of high-heeled shoe at a reasonable price point. It is time to decide how the shoes should be distributed. Janice knows that the shoes will require adequate service from retailers at the point of purchase. She should use an exclusive distribution strategy.

Question

Quizplus · Accepted Answer

An exclusive distribution strategy would limit the number of retailers that can sell the product, and this may not provide adequate service from retailers at the point of purchase. A selective distribution strategy, where a limited number of retailers are chosen based on their ability to provide adequate service, would be a better option for Janice's new shoes.

Janice Is a Shoe Designer