Compared with other types of retailers, department stores compete mainly on the basis of

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Department stores typically offer a wide range of products, from apparel to cosmetics to home goods. With so much variety, customer service becomes a key factor in attracting and retaining customers. This includes factors such as helpfulness, friendly attitude, and product knowledge. While low prices may also be important to customers, they are not the primary way in which department stores distinguish themselves from other retailers.

Compared with Other Types of Retailers, Department Stores Compete Mainly