Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time?

Question

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Ariana is concerned with the strategic retailing issue of location, specifically evaluating the ease of movement to and from potential store sites, vehicular traffic, and transportation networks.

Ariana Is Planning to Open an Upscale Dress Boutique