Brianna owns and operates a gift and interior store called The Gingerbread House. She works hard to put together beautiful arrangements and displays throughout the store and always features a burning scented candle and light music. She hopes these efforts will encourage her customers to buy more. Brianna is focusing on

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Brianna is focusing on creating a desirable atmosphere in her store in order to stimulate customers' senses and encourage them to spend more. This is known as atmospherics and is a common strategy used by retailers to enhance the shopping experience.

Brianna Owns and Operates a Gift and Interior Store Called