A difference between manufacturers' agents and selling agents is that
A) selling agents have little control over the marketing mix of the manufacturers they represent.
B) selling agents represent retailers.
C) manufacturers' agents do not offer retailers aid in advertising or promotional material.
D) selling agents do not have the territorial restrictions that manufacturers' agents do.
E) selling agents represent wholesalers.

Question

Quizplus · Accepted Answer

Selling agents typically have more control over the marketing mix and do not have territorial restrictions, unlike manufacturers' agents who often have specific territories.

A Difference Between Manufacturers' Agents and Selling Agents Is That