Direct-response marketing is the performance of marketing-related activities by telephone.

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Direct-response marketing refers to marketing that encourages consumers to take immediate action, usually through a specific call-to-action, such as visiting a website or completing a form. While telephone may be one channel for direct response marketing, it is not limited to this method. Other channels can include email, mail, or online advertising.

Direct-Response Marketing Is the Performance of Marketing-Related Activities by Telephone