You are playing a marketing trivia game similar to Jeopardy. Your job is to identify the correct form of nonstore retailing that would work best for an inexpensive nail polish product. The marketer of the nail polish has specific criteria he wants to meet. You are provided with the following: 1. The product does not have high enough margins to warrant sales personnel.
2) The marketer wants the product to be sold in high-traffic areas so that consumers can pick up the nail polish out of convenience.
Based on these two criteria, which of the following would be the best type of nonstore retailing for the nail polish product?

Question

Quizplus · Accepted Answer

Automatic vending would be the best choice for the inexpensive nail polish product because it doesn't have high enough margins to justify having sales personnel, and it can be sold in high-traffic areas through vending machines. This allows consumers to conveniently pick up the product without needing assistance from salespeople.

You Are Playing a Marketing Trivia Game Similar to Jeopardy