If FedEx decided to outsource all of its marketing efforts to the MaxPro Company, which specializes in advertising, sales promotion activities, and public relations, FedEx would likely be striving to practice
A) one-stop shopping.
B) more expertise.
C) pioneer promotional efforts.
D) competitive promotional programming.
E) integrated marketing communications.

Question

Quizplus · Accepted Answer

If FedEx decided to outsource all of its marketing efforts to a company that specializes in advertising, sales promotion activities, and public relations, it would be striving for integrated marketing communications. Integrated marketing communications involve using multiple promotional tools and channels to convey a consistent message that resonates with the target audience. By outsourcing their marketing efforts to a company that specializes in these areas, FedEx can ensure that their messaging across all channels is consistent and effective.

If FedEx Decided to Outsource All of Its Marketing Efforts