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Alton Is Reading a Magazine Ad for a New Cologne

Question 15

Multiple Choice
Alton is reading a magazine ad for a new cologne. In the ad, he sees little more than a photo of a man riding horseback on a beach, and the name of the new cologne, Rugged. In this situation, Alton is a ___, one who ___.

Alton is reading a magazine ad for a new cologne. In the ad, he sees little more than a photo of a man riding horseback on a beach, and the name of the new cologne, Rugged. In this situation, Alton is a ___, one who ___.


A) sender; encodes
B) receiver; decodes
C) source; encodes
D) receptor; decodes
E) channel member; decodes

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