Claire Nevsky is in charge of advertising for her company and has produced a 30-second television spot to promote one of the company's new products. One of her assistants just out of college believes that the commercial has too much visual and audio information packed into such a small amount of time. The assistant is specifically concerned about limits in the receiver's

Question

Quizplus · Accepted Answer

The assistant's concern about limits in the receiver's ability to process information suggests that they are referring to the receiver's channel capacity, which refers to the maximum amount of information that can be transmitted and received in a communication channel. In the case of a television commercial, this refers to the amount of visual and audio information that can be effectively conveyed to the viewer in a 30-second spot.

Claire Nevsky Is in Charge of Advertising for Her Company