____ links the purchase of an organization's products to support of philanthropic organizations favored by the target market.

Question

Quizplus · Accepted Answer

Cause-related marketing involves linking the purchase of a company's products or services to support for a specific philanthropic cause. This type of marketing appeals to consumers who want to make a difference and feel good about their purchases while also supporting charities or causes they care about.

____ Links the Purchase of an Organization's Products to Support