When a marketer makes an effort in promotion to point out the strengths and benefits of a specific brand, it is an attempt to build ____ demand.
A) primary
B) secondary
C) selective
D) economic
E) competitive

Question

Quizplus · Accepted Answer

Selective demand refers to the demand for a specific brand or product. When a marketer promotes the strengths and benefits of a particular brand, they are trying to influence consumers to choose that brand over its competitors, thereby building selective demand. Primary demand refers to the demand for a product category as a whole, whereas secondary demand refers to the demand for a specific product within that category. Economic demand refers to the demand for a product based on its price and availability, while competitive demand refers to the demand for a product in relation to its competitors.

When a Marketer Makes an Effort in Promotion to Point