Hunt's decided to put a much larger share of its promotion budget into ____ because of the heavy reliance it will be placing on coupons in the second quarter.

Question

Quizplus · Accepted Answer

Since Hunt's is relying on coupons, which are a form of sales promotion, it makes sense for them to allocate a larger share of their promotion budget towards sales promotion activities. Advertising, public relations, telemarketing, and personal selling may all have their own benefits, but they may not be as effective at driving coupon redemption as sales promotion activities. Therefore, B) sales promotion is the best choice.

Hunt's Decided to Put a Much Larger Share of Its