Which of the following target market characteristics are most important to consider before determining the promotion mix ingredients?
A) The size, geographic distribution, and demographic characteristics
B) The cultural diversity and population size
C) The age, sex, religion, and race characteristics
D) Existing product adoption categories
E) Existing levels of price consciousness

Question

Quizplus · Accepted Answer

Before determining the promotion mix ingredients, it is important to consider the size, geographic distribution, and demographic characteristics of the target market. This information helps in determining the most effective promotional tools and channels for reaching the target audience. Cultural diversity, population size, age, sex, religion, race, and existing product adoption categories may also be important, but they are secondary to the primary consideration of target market size, geographic distribution, and demographic characteristics. Existing levels of price consciousness are also important but are more relevant to the pricing strategy than the promotion mix.

Which of the Following Target Market Characteristics Are Most Important