If integrated marketing communications works as intended, customers should receive clear and consistent messages.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) aims to deliver consistent and unified messages across different communication channels to create a seamless customer experience. The ultimate goal of IMC is to ensure that customers receive a clear and consistent message about a product, service, or brand. Therefore, the answer is true.

If Integrated Marketing Communications Works as Intended, Customers Should Receive