Word-of-mouth communication is not especially important when people are choosing restaurants and automotive, medical, and personal services such as hair care.

Question

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Word-of-mouth communication is particularly important when people are choosing restaurants and personal services, such as hair care, as people tend to trust the opinions of their friends and family. It is also relevant in the automotive and medical industry where people may seek recommendations from others before making a decision.

Word-Of-Mouth Communication Is Not Especially Important When People Are Choosing