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Which of the Following Is a Major Goal of Integrated

Question 182

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Which of the following is a major goal of integrated marketing communications?

Which of the following is a major goal of integrated marketing communications?


A) To better coordinate the firm's supply chain.
B) To achieve a specific return on investment.
C) To dispute competitors' strengths.
D) To control the firm's marketing environment.
E) To send a consistent message to consumers.

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