The overall role of promotion is to ________________and to build and enhance relationships with current and potential customers.
A) stimulate product demand
B) maximize shareholder wealth
C) achieve a target return
D) minimize the firm's variable costs
E) protect market share

Question

Quizplus · Accepted Answer

The primary goal of promotion is to stimulate demand for a product or service, which can be achieved through various promotional tactics. Additionally, promotion can also help to build and strengthen relationships with customers, which can lead to increased loyalty and repeat business. While maximizing shareholder wealth, achieving a target return, minimizing variable costs, and protecting market share may all be important objectives for a business, they are not the primary focus of promotion.

The Overall Role of Promotion Is to ________________And to Build