A New Soft Drink Company Took Out a National Advertisement

A new soft drink company took out a national advertisement announcing its new butterscotch-flavored soda. However, while people in one part of the country recognized they were talking about a soft drink, others believed it was an ice cream drink. Still others use the term to refer to something mixed with alcoholic drinks. Therefore, there was much confusion about the term and what it means. The mistake here lies with the ______________.

A) receiver
B) marketing channel
C) noise
D) source
E) audience