Marcia works at a toy manufacturer. Recently, the company has had to issue a massive recall because parts of the toy are found to be a choking hazard for small children. A national newspaper published an article that is highly critical of the firm. Marcia tries to handle the backlash from the recall and bad press, but her firm has no policies in place that provide her with guidance in this situation. She consults with Dale, a crisis communication expert at a local college. Dale suggests that Marcia's company develop crisis communication policies to deal with these negative _____________ issues in the future.

Question

Quizplus · Accepted Answer

Dale, the crisis communication expert, suggests that Marcia's company develop crisis communication policies to deal with negative public relations issues in the future. Therefore, the best choice is D - public relations. A press release, integrated marketing communication, product placement, and viral marketing may not necessarily address the negative press and recall issue that the company is currently facing.

Marcia Works at a Toy Manufacturer