Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as

Question

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This type of advertising, which directly compares a brand to its competitors and mentions them by name, is known as comparative advertising. The aim is to persuade consumers that the advertised product is superior to the competition.

Soft Drink Companies Advertise That Their Products Beat the Competition