The maker of Huggies diapers is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. This is advertising
A) reach.
B) repetition.
C) frequency.
D) targeting.
E) exposure.

Question

Quizplus · Accepted Answer

Frequency refers to the number of times a target audience is exposed to the advertisement. Therefore, the maker of Huggies diapers is focused on developing a media plan that involves exposing its target audience to its new advertisement about ten times.

The Maker of Huggies Diapers Is Developing a Media Plan