Disney decided to run its new commercials for all of its theme parks several times a day for three weeks and then not at all for two weeks. It will then run the commercials again for three more weeks. Disney is using a ____ schedule for its advertising.
A) flighting
B) varying
C) continuous
D) pulsing
E) beating
Correct Answer:
Verified
Q69: As Will reads the copy for South
Q70: The three general types of media schedules
Q71: The advertising department for the Pennzoil Corporation
Q72: The cost per thousand (CPM) indicator shows
A)
Q73: A marketer that wanted to include detailed
Q75: A tool that allows an advertiser to
Q76: Brian and Tiffany are discussing the media
Q77: The verbal portion of an advertisement, including
Q78: During the duration of an advertising campaign,
Q79: If during an advertising campaign a certain
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents