A firm can identify changes in public opinion that affect it by conducting
A) environmental monitoring.
B) consumer polling.
C) a consumer jury.
D) a communications audit.
E) press conferences.

Question

Quizplus · Accepted Answer

Environmental monitoring involves scanning and monitoring the environment in which the firm operates, including social, political, economic, and technological trends. Through this process, a firm can identify changes in public opinion that affect it. It helps in keeping up-to-date with the latest changes and trends, which allows firms to respond quickly and appropriately to changes in the business environment. Therefore, option A is the best choice as it specifically deals with monitoring the environment. Consumer polling and consumer jury, on the other hand, involve gathering feedback from a specific group of people, and communicating with the media (press conferences) is not directly related to identifying changes in public opinion. A communications audit is an evaluation of the effectiveness of a firm's communication strategies, which may or may not uncover changes in public opinion.

A Firm Can Identify Changes in Public Opinion That Affect