Your company CEO is a very socially conscious individual who believes in prudently utilizing the resources of the company to promote causes that are good for the environment and society-at-large. She recently asked you to work with the firm's outside ad agency to develop an advertising campaign that articulates the company's concern about global warming. Which of the following types of advertising will you pursue to meet her expectations?

Question

Quizplus · Accepted Answer

Advocacy advertising is best suited for promoting social and environmental causes. It advocates action towards a particular cause and encourages consumers to participate in it. In this case, developing an advertising campaign to articulate the company's concern about global warming is a social cause, and hence, advocacy advertising is the best choice to pursue.

Your Company CEO Is a Very Socially Conscious Individual Who