Advertising that stimulates demand for a product category by informing potential customers about the product's features, uses, and benefits is called
A) advocacy advertising.
B) pioneer advertising.
C) institutional advertising.
D) competitive advertising.
E) comparative advertising.

Question

Quizplus · Accepted Answer

Pioneer advertising is designed to stimulate demand for a new product or product category by informing potential customers about the product's features, uses, and benefits.

Advertising That Stimulates Demand for a Product Category by Informing