During which stage of the product life cycle is pioneer advertising most appropriate?
A) Introduction
B) Growth
C) Maturity
D) Recession
E) Decline

Question

Quizplus · Accepted Answer

Pioneer advertising is most appropriate during the introduction stage of the product life cycle when a new product is being introduced to the market. At this stage, the objective is to create awareness and generate interest among potential customers. Pioneer advertising can help in creating a brand image for the product and establishing a position in the market. In addition, it can also help in informing potential customers about the product's features, benefits, and usage. Therefore, pioneer advertising is the best choice during the introduction stage.

During Which Stage of the Product Life Cycle Is Pioneer