Amanda is determining the media plan for her tax accounting business. She is currently selecting an advertising medium and is looking for a medium that is not expensive, allows for a short lead time, has large reach, and provides frequent communication. Based on these, Amanda should avoid

Question

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Magazines are generally more expensive, have longer lead times, and do not have as large of a reach compared to other advertising mediums such as radio or outdoor advertising. While they may provide frequent communication, they do not meet the other criteria Amanda is looking for in her media plan.

Amanda Is Determining the Media Plan for Her Tax Accounting