The salesperson must attract and hold the prospect's attention, stimulate interest, and spark a desire for the product during the

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The sales presentation is the stage in the sales process where the salesperson presents the product or service to the prospect, aiming to attract and hold the prospect's attention, stimulate interest, and spark a desire for the product. This is the key moment to convince the prospect of the value and benefits of the offering.

The Salesperson Must Attract and Hold the Prospect's Attention, Stimulate