To increase sales of Chex cereals, Ralston Purina offered a free pound of bananas to customers who bought the large-size box. This form of sales promotion is called a

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A premium is a type of sales promotion where a free item is offered alongside the purchase of another product. In this case, Ralston Purina offered a free pound of bananas with the purchase of a large-size box of Chex cereals.

To Increase Sales of Chex Cereals, Ralston Purina Offered a Free