A television advertisement for Miracle-Gro lawn fertilizer indicates that the product is available at Kmart and Walmart. This form of sales promotion is called a(n)

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A dealer listing is a form of sales promotion where the manufacturer includes the names of retailers where their product is available in their advertising. This is what is happening in the Miracle-Gro advertisement mentioning Kmart and Walmart. Cooperative advertising involves the manufacturer sharing the cost of advertising with the retailer. Push money is an incentive given to salespeople to encourage them to sell a particular product. A dealer loader is a type of trade promotion where the manufacturer offers extra products for free to the retailer who then passes on the savings to the customer. Advertising allowance is a payment made by the manufacturer to the retailer to help cover the cost of advertising the manufacturer's products.

A Television Advertisement for Miracle-Gro Lawn Fertilizer Indicates That the Product