Decisions regarding sales promotion do not affect advertising decisions.

Question

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Decisions regarding sales promotion can have a direct impact on advertising decisions, as both are often part of a company's overall marketing strategy. For example, a company may choose to offer a discount or free gift as part of a sales promotion, which would need to be advertised to potential customers in order to drive sales. Alternatively, a company may use advertising to promote a sales promotion, such as a limited time offer or buy-one-get-one-free deal.

Decisions Regarding Sales Promotion Do Not Affect Advertising Decisions