Francis has learned that listening to customers, learning about their needs, and communicating with them over a prolonged period of time is key toward making large business sales. Francis is most likely using

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Francis is focusing on developing relationships with customers rather than just trying to make a sale, which is the basis of relationship selling. This approach involves building rapport, understanding the customer's needs, and maintaining ongoing communication to build trust and ensure customer satisfaction.

Francis Has Learned That Listening to Customers, Learning About Their