Price is considered to be the variable in the marketing mix that is
A) least flexible.
B) most flexible.
C) most difficult.
D) first to be decided.
E) last to be decided.

Question

Quizplus · Accepted Answer

Price is considered to be the most flexible variable in the marketing mix because it can be easily adjusted in response to changes in the market or competition. Other elements such as product, promotion, and place may require more effort and resources to modify.

Price Is Considered to Be the Variable in the Marketing