A company trying to position itself as value oriented should not
A) set prices that are reasonable relative to product quality.
B) use premium pricing for its products.
C) set prices similar to those of its competitors.
D) use any advertising for its products.
E) consider costs when determining the price of products.

Question

Quizplus · Accepted Answer

Using premium pricing for products is the opposite of positioning oneself as value-oriented. Value-oriented companies typically offer lower prices for comparable quality products.

A Company Trying to Position Itself as Value Oriented Should