Price is the value that is exchanged for products in a marketing transaction.

Name: Price is the value that is exchanged for products in a marketing transaction.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Price is the value exchanged between a buyer and a seller in a marketing transaction. It can be monetary or non-monetary, and it is an essential element of the marketing mix. The price must be set at a level that is acceptable to both the buyer and the seller and that provides a fair return for the seller.

Price Is the Value That Is Exchanged for Products in a Marketing