Customers always interpret a higher price to mean higher quality.

Question

Quizplus · Accepted Answer

This statement is a common assumption, but it is not always true. Customers may associate higher prices with higher quality in some cases, but they may also consider other factors such as brand reputation, product features, and personal preferences when determining the value of a product or service. Additionally, some customers may actually perceive a high price as a negative or unnecessary expense, and may be more interested in finding a good deal or value for their money.

Customers Always Interpret a Higher Price to Mean Higher Quality