Pepsico's "Water Cellars for Mothers" program to provide safe drinking water in rural areas of China is an illustration of _____

Question

Quizplus · Accepted Answer

Cause-related marketing is a type of marketing in which a company partners with a non-profit organization to promote a social cause. In this case, PepsiCo is partnering with Water Cellars for Mothers to provide safe drinking water in rural areas of China.

Pepsico's "Water Cellars for Mothers" Program to Provide Safe Drinking